Branding 101 - Finding your brand voiceBy: Specky Scribbler
Michelle O'Connor, aka Specky Scribbler, is a copywriter with years of experience in creating brand voice guidelines for companies and businesses of all shapes and sizes.
What's a brand voice you say?! It's the way you and your brand communicates to the outside world, and it can make a business. From website content, social media captions and advertising tag lines to the way an email is written, brand voice impacts every part and layer of a business.
Using some real-world examples, Michelle will show you how the visual brand and brand voice are linked and cannot succeed without the other.
This 2-hour workshop is a great starting point for you to develop your brand tone of voice, ask some questions and scribble some ideas.